Levchenko, I. V. (2023). World market of organic products: Well-known trademarks and brands. Actual Issues of Modern Science. European Scientific e-Journal, 2(25), pp. 72-81. Ostrava: Tuculart Edition & European Institute for Innovation Development.
DOI: 10.47451/man2023-06-01 -------- Author's Certificate
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Abstract:
Organic production has long been an integral part of farming. It is organic products that allow not only to provide society with healthy food, but also to protect the ecosystem from artificial destruction caused by humans a long time ago. The world market of organic products is growing every year, as shown by the main indicators of the increase in land areas for organic production and sales. Just as the market itself has already been formed and, accordingly, the manufacturers who have been working on it since the first years of the market’s formation have already built their own networks and become well-known. Consumers already choose a proven product, which is quite easy to find on the market, because such manufacturers took care of creating their own trademarks and, eventually, “organic” brands. Therefore, we see the need to get to know in more detail the owners of trademarks and brands of organic products presented on the international arena. The study subject is the theoretical and practical principles of organic brand formation. The study object a of the market of organic products in the world (trademarks and brands). The study purpose is to review and establish the most famous trademarks and brands of organic products not only in the world, but also in Ukraine. Study methods were general scientific and special research methods, including analytical, dialectical, statistical and sociological analysis, systemic approach. The analysis of the market of organic products is covered in the publications of Ukrainian scientists O. Minyailo, A. Nesterets, R. Bezus, N. Buga, I. Yanenkova, D. Zakharova, I. Bilotkach, Yu. Zavadska, N. Stovolos, O. Khodakivska, Yu. Lupenko, V. Granovska, I. Sidelnikova and others. However, the review of specific trademarks and brands of organic products can be found only in separate publications, so this determined the relevance of our work. We considered the peculiarities of the production of organic products and analyzed the organic market. The main international brands of organic products from such countries as: USA, Argentina, Great Britain, Spain, Italy, Poland, China, Japan and others are singled out. And the main producers of Ukrainian organic products, represented by such trademarks and brands as: “Organic Milk” (organic dairy products), “Danube agrarian” (plant products (vegetables), “Spring drops” (ToV “Lilak”) (juice) ), “Stary Porytsk” (crops, livestock and dairy products), “Ethno Product” (crops, livestock and dairy products), “Ekorod” (crops), “Skvyryanka” (crops), “Organic Meat” (animal husbandry products), “BiFood” (TOV “Terra”) (crop products, milk, groceries), “BigBlue” SVK “Yagidky” (berries), TM “Kozub Produkt Organica” (plant products), “Organic Terra” (crop production), TM “OSYO” (crop production), “Agro Staritsa” (crop production), “Organic Country” (crop production, cereals). It has been proven that the market of organic products is formed, because it is represented by a wide selection of TM and brands on the world arena.
Keywords:
trademark, brand, advertising, organic products, market, торгова марка, бренд, реклама, фірмовий знак, органічна продукція, ринок.
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